To provide prospective business and management learners with a body of knowledge which will:
- Increase their employment opportunities
- Prepare them for eventual supervisory and management careers in industry and commerce
- Provide them with a qualification which will enable them to progress to higher level general management or specialised business programmes at a later stage in their business or academic careers.
The programme is also suitable for working supervisors and managers who require business qualifications for career advancement or promotion purposes.
The programme will involve four core modules: module one – Customer Service which will comprise of an introduction to Customer Service, the Challenges and Solutions of Customer Service, Problem Solving, Management and Strategy, Communications, Managing Difficult Customers, Motivation and Leadership, Leadership in Customer Service, Customer Retention and Measurement of Satisfaction, Technology and Customer Service, Excellence in Customer Service. Module two on Human Resource Management will include sessions on People, Organisations and Behaviour, Resourcing and Workforce Planning, Learning and Development, Performance Management, Employee Relations, and Human Resources Skills. Module three will focus on Marketing Management and this will include an introduction to Marketing Management, Analysing Marketing Opportunities, Researching and Selecting Target Markets, Designing Marketing Strategies, and Planning Marketing Programmes. Module four will explore aspects of Strategic Management, involving sessions on the Nature of Strategic Management, Strategies in Action, Business Mission, External Assessment, Internal Assessment, Strategy Analysis and Choice, Strategy Implementation, Management Issues, Implementing Strategies, Other Issues, and Strategy Review, Evaluation and Control
This Advanced Diploma programme in Business Studies will run for a period of six months, considering that students must have completed the Diploma programmes.
Details on the programme cost will be provided upon registration