In this course, you will learn to lead and manage a co-operative, one must see the co-operative business model for what it is. This course examines the co-operative equilibrium model which challenges co-operatives to view themselves as having a dual nature and structure as businesses and associations of members. Learn how to maintain a strong co-operative model in the face of the identity crisis that many co-operatives face due to tendencies to adopt corporate approaches to governance and management. This course is rich in case studies and examples of the “new co-operative paradigm” in application. Practical topics are explored including shared surplus, patronage dividends and loyalty programs as a source of competitive advantage for co-operatives.